Privacy policy

Privacy Policy

Last updated: April 22, 2026

Plushophile (“we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). Plushophile is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you.

We may collect the following categories:

  • Contact Information: name, billing/shipping address, phone number, email
  • Financial Information: payment method details, transaction confirmations (processed securely via third-party providers)
  • Account Information: login credentials, preferences
  • Transaction Information: purchases, returns, cart activity
  • Communications: messages sent to us
  • Device & Usage Information: IP address, browser, device identifiers, site interactions
  • Return Verification Information: photos and metadata you submit (e.g., packaging and tamper-evident seals)

We may also derive inferences from the above data to improve our Services.

We limit the personal information we collect to what is reasonably necessary for the purposes described in this Privacy Policy.

Sources of Personal Information

We collect information:

  • Directly from you (orders, forms, communications)
  • Automatically (cookies, device data)
  • From service providers (payments, analytics, fulfillment)
  • From partners and third parties (advertising, integrations)

How We Use Your Personal Information

We use your personal information for the following purposes:

1. Provide and Improve Services

  • Process orders and payments
  • Fulfill shipments
  • Manage accounts
  • Provide customer support
  • Improve functionality and user experience

2. Marketing and Advertising

  • Send promotional emails, SMS, or ads
  • Show personalized advertisements

Where required by law, we obtain your consent before sending marketing communications.

You may opt out at any time.

3. Security & Fraud Prevention

  • Detect and prevent fraud, abuse, or unauthorized activity
  • Authenticate accounts and transactions

This includes:

  • Shipment verification
  • Device and behavioral analysis
  • Tamper-evident seal serial number verification
  • Chargeback and dispute investigation

4. Return Verification

If you request a return, we may process:

  • Photos of packaging and seals
  • Associated metadata

This is used to:

  • Verify eligibility under our Refund Policy
  • Prevent fraud and abuse

5. Communication

  • Respond to inquiries
  • Send order confirmations and service-related messages

6. Legal Compliance

  • Comply with laws and regulations
  • Respond to legal requests
  • Enforce our Terms and policies

7. Sensitive Purchase Information

We recognize that purchases may relate to personal or sensitive product categories.

We:

  • Do not use purchase data to infer sensitive personal characteristics
  • Restrict access to such data to what is strictly necessary for:
    • Order fulfillment
    • Fraud prevention
    • Customer support

Legal Bases for Processing (EU/UK Users)

If you are located in the European Economic Area or United Kingdom, we process your data under:

  • Contractual necessity – fulfilling orders and Services
  • Legitimate interests – fraud prevention, security, service improvement
  • Consent – marketing and certain advertising
  • Legal obligations – compliance with applicable laws

How We Share Personal Information

We may share your information with:

  • Shopify and service providers (payments, hosting, analytics, fulfillment)
  • Marketing and advertising partners
  • Shipping providers
  • Legal authorities when required

We may also share data in connection with:

  • Business transfers (e.g., merger, sale)
  • Enforcement of our Terms

We do not knowingly sell personal information for monetary value.

However, certain data sharing for advertising may be considered “sharing” under California law.

Relationship with Shopify

Our Services are hosted by Shopify, which processes data to operate and improve the platform.

Shopify may process your data independently as described in its privacy policy.

Learn more: https://privacy.shopify.com

Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Site functionality
  • Analytics
  • Advertising

Where required by law, we obtain your consent before placing non-essential cookies.

You may manage cookies via:

  • Browser settings
  • Site cookie preferences (if available)

Children’s Data

Our Products and Services are not intended for individuals under 18.

We do not knowingly collect personal information from minors.

If you believe a minor has provided data, contact us to request deletion.

Security

We use reasonable safeguards to protect your information.

However:

  • No system is completely secure
  • Data transmission may not be fully secure

Data Retention

We retain personal information only as long as necessary:

  • Order/transaction data: up to 7 years (legal/accounting)
  • Customer communications: 2–3 years
  • Fraud/security data: as reasonably necessary

International Transfers

Your information may be transferred and processed outside your country.

For EU/UK users, we rely on:

  • Standard Contractual Clauses
  • Other approved transfer mechanisms

These countries may not provide the same level of protection as your jurisdiction.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your data
  • Request deletion
  • Correct inaccurate data
  • Receive a copy (portability)
  • Opt out of targeted advertising
  • Restrict or object to processing

California Privacy Rights (CPRA/CCPA)

California residents have the right to:

  • Know what data is collected and used
  • Request deletion
  • Correct inaccurate data
  • Opt out of “sale” or “sharing” of personal data

We honor Global Privacy Control (GPC) signals.

To opt out, visit:
“Do Not Sell or Share My Personal Information”

Managing Communications

You may unsubscribe from marketing emails at any time.

We may still send transactional messages (e.g., order updates).

Complaints

You may:

  • Contact us directly
  • Lodge a complaint with your local data protection authority (EU/UK)

Third-Party Links

We are not responsible for third-party websites or services.

Please review their policies before use.

Changes to This Policy

We may update this Privacy Policy periodically.

Changes will be posted with an updated “Last updated” date.

Contact Us

If you have questions or wish to exercise your rights:

Email: support@plushophile.shop
Address:
STFD LLC
1017 L St. #412
Sacramento, CA 95814
United States